Arper - Chicago Showroom 2022

With the launch of six new collections in 2022, Arper needed a plan to draw the eye to the major highlights. Using a layered sheer it was possible to direct the viewers eye to one collection or another, obscuring other pieces without totally blocking them. By incorporating an ombre sheer it drew the eye toward the main collection, while complimenting the vignette as a whole. Color blocking and application became a strong tone for the showroom in 2022.